Qantas announced plans on May 31st to giveaway a suite of mega prizes to Australians who get the COVID-19 vaccine, including unlimited
travel for a year. This is in addition to the announcement a week earlier that it would offer frequent flyer points along with travel
vouchers and status credits to Australians who get inoculated. It is understood the options being considered by Qantas include
giving people who get both their two COVID-19 jabs up to 1000 frequent flyer points, flight vouchers towards domestic and international
flights, and status credits, which allow people to move into high Frequent Flyer tiers.
Any reward would be available to people who had already received their jabs and the program would run until the end of 2021 when the vaccine
rollout is due to be completed; the details are yet to be completed.
Now, the national carrier has launched a further incentive scheme which it hopes will boost vaccination rates and help get state and
international borders reopened permanently.
“We’re looking at having 10 mega-prizes, at least one for each state or territory, where a family of four can have unlimited free travel for
a year on the Qantas and Jetstar networks,” CEO Alan Joyce revealed on Channel 7’s Sunrise program.
The trips would be in economy class and each of the ten winners. “In addition to that, the Accor Group have come on board and
they’re offering one million Accor Points, which gives free accommodation at 400 hotels and resorts across the country.”
Joyce said the program would launch in July, "will include anybody that has already been vaccinated (and) will apply to anybody that's
vaccinated through to the end of 2021."
“We have a vested interest in this, we want to do everything we can to ensure the borders domestically open and stay open and that we get
international up and running,” he explained.
The airline has consistently said that it will require all passengers to be vaccinated when it restarts international flights beyond New
Zealand.
More Australians vaccinated means more potential travellers making bookings.
While the moves may not be entirely altruistic, I think both companies are to be commended for “putting their money where their
mouth is” and not just relying on Government to provide support for the ailing sector.
It’s understood that vaccinated Australians will be able to claim their rewards and enter to win a mega-prize through the Qantas app from
July.
Don’t be surprised to see if this coincides with the launch of the Qantas/Accor
dual points earning
(crossover) capability that was announced in November 2020 as part of a closer strategic relationship between the companies. This too
was scheduled to launch mid-2021 and will be the first partnership of its kind between an airline and hospitality group in the Asia Pacific region.
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