The Standard - Iconic Hotel Chain Coming To Melbourne
Melbourne’s edgy, inner-city suburb of Fitzroy will soon play host to the Australian debut of global boutique brand, The Standard Hotels.
One of the world’s fastest growing boutique brands, The Standard prides itself on shaking up the establishment and defying convention to deliver a unique experience. The company says its careful consideration of design, detail and service has allowed it to cultivate a reputation or irreverent and playful sensibility.
To be located on Rose Street, The Standard Fitzroy will come to life as a 127-room hotel built over seven levels, with design cues inspired heavily by the local area and its long-standing industrial heritage.
The Standard, Fitzroy will be positioned right in the heart of Fitzroy’s bustling creative community, with a plethora of quirky and niche galleries, boutiques, markets, bars and cafes surrounding the new development. A location that suit well The Standard's youthful, energetic, design-focussed vibe.
Fitzroy’s history of corner pubs, workers cottages, grand housing and industry inspired the approach to the building’s façades. The weathered steel and concrete are robust, timeless materials that sit comfortably straight away and, over time, will add charm as they patina.
The Standard, Fitzroy is on track to open to guests in 2023.
Similar timing also applies to The Standard, Singapore.
Both will supplement the existing portfolio of properties in NYC, Ibiza, Maldives, Hua Hin, Bangkok, Miami Beach and London.