Shangri-La Hotels has announced a revamp of its loyalty program, which will be renamed from Golden Circle to Circle.
The style of the program will also change. Rather than being a rewards program, it will become more revenue focussed:
- tier status qualification will be based on either qualifying nights (the same number as currently with Golden Circle ) or tier points earned (effectively amount spent) replacing the current option of qualification based on number of stays. There will be more flexibility to earn points from stays, F&B, Spa, Wellness and Shangri-La merchandise
- rewards points will have a fixed earning rate (receive 1 point per US$ spent) and redemption value (15 points = US$1 - no more award tables), making Circle more similar in nature to Accor ALL and GHA Discovery.
- Golden Circle members' points and tier status will be transferred to the new Circle program
- the new Polaris invitation-only elite tier will be launched.
In the interim, for current Golden Circle members, Shangri-La is holding a Less is More promotion for a Standard Room, a Club Room or an Executive Suite at any of its participating hotels.
Book an award stay before 21 April 2022 (Hong Kong Time) for stays completed by 22 April 2022, to receive a 50% reduction in the number of points required.