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WorldHotels Adds Four New Luxury Hotels in Europe

WorldHotels Adds Four New Luxury Hotels in Europe

WorldHotels Collection (the luxury arm of Best Western) announced today the expansion of its hotel offerings in premier destinations across Europe. The addition of these 4 new properties is part of the company’s expansion of its footprint in key destinations around the globe.

The latest WorldHotels openings include:

The Crown London Located just 18 minutes from the heart of London’s centre, this Victorian style hotel features flawless suites with stained-glass windows and fireplaces. This modern space is designed to be the perfect sanctuary a short distance away from the hustle and bustle of the City. The property features a contemporary restaurant and a longstanding landmark London pub.

Hotel Mulino di Firenze, Florence, Italy is a beautiful romantic property within close proximity to Florence’s major landmarks, allowing guests to discover both the city and the countryside. Located on the Arno River in Tuscany, the property offers guests exclusively Tuscan stays amongst nature, art, and the food and wine of the region. Guests will enjoy dining at Grano D’Oro Restaurant, which overlooks the Arno and offers outdoor terrace seating in the summer. For visitors seeking tranquility, the Spa features wellness and personized beauty treatments reserved exclusively for hotel guests. Summer is also the perfect time to access the hotel’s solarium area swimming pool complete with deckchairs, sun loungers and umbrellas.

Woughton House Hotel, Milton Keynes, UK is located in a beautiful tranquil setting, unique to the Milton Keynes area. Built in 1844, this Georgian manor house is the perfect getaway with grounds surrounded by greenery and Ouzel Valley Park, which provides guests with endless photo opportunities. Amenities include premium bedding, continental breakfast and Cosy’s lounge bar. There are also multiple dining and entertainment options just a short distance from the hotel.

The Riverside Hotel, Salisbury, UK presents five-star luxury located in the heart of Salisbury, which is best known for its timeless appeal and charm. A contemporary manor house, The Riverside Hotel is filled with character, and is on the grounds of the Avon and Nadder rivers, overlooking the stunning Salisbury Cathedral. The hotel is just a quick walk to the heart of the city, where guests can explore the historic Salisbury Cathedral, Britain’s tallest spire and the best-preserved copy of the Magna Carta. The famous Stonehenge is also just a short drive away.

Guests can enjoy the benefits of the WorldHotels Rewards loyalty program when staying at these properties. Learn more about WorldHotels Rewards then join (its free) and register soon to Earn Double Points for stays completed by August 30, 2022.

Best Western Rewards elite levels at double speed in 2021.  Perhaps leverage into another program

Best Western Rewards elite levels at double speed in 2021. Perhaps leverage into another program

Best Western makes elite status in its Best Western Rewards program easier to attain for 2021.  Requirements have been halved for 2021, so you get there twice as fast!  

New Qualifications for 2021*          
Nights   10  5 15  7 30  15 50  25
Qualifying Stays   7   3 10  5 20  10 40  20
Points   10,000  5,000 15,000  7,500 30,000  15,000 50,000  25,000


There will be no downgrades in elie tier levels through January 31, 2022.

 If you attain a new elite tier level in 2021, you will maintain that tier level through March 31, 2023.

The perks for elite tiers in Best Western Rewards aren't the most compelling (although breakfast is included).  However if you stay primarily in budget/family oriented accommodation it can work well for you.

The program does work very well for Australian travellers staying outside the major city centres.  Regional centres usually offer at least one option, whereas the major chains may not offer anything (different in the US I know).  For these travellers and similar, it can make a lot of sense to accumulate BWR points.

You can always later leverage your BWR tier status into a similar tier in another program.  See here for more details on what you might achieve with a status match from your current BWR tier status.


Our regular update on the world of hotels and their loyalty programs.  Best Western sneaks in a points devaluation - possibly related to WorldHotels | Hilton offers a new way to redeem points (but don't) | Hilton, Marriott and Hyatt all running points offers with discounts, but do they offer value?