Accor expands Australian footprint with new deal
Salter Brothers has announced that its portfolio of hotels, acquired as part of the recent Travelodge acquisition, will be joining the
global hotel giant Accor at the start of the 2023 financial year.
The management agreement, which includes an industry-leading link to ESG outcomes, will see its hotels (2000+ rooms) rebranded to (budget
brand) ibis Styles, Mercure and Novotel (mid-range) hotels when they join the 340+ Accor network of hotels, apartments and resorts across
Australia.
The deal is Accor’s largest integration since its $1.2 billion acquisition of Mantra Group in 2018, which brought the Art Series, Peppers,
Mantra and BreakFree brands under Accor.
Nine of the properties will become Mercure hotels, growing Mercure from 44 properties in Australia to 53, making Mercure the largest and
fastest growing global mid-scale brand in Australia with more than 50 hotels.
Both Accor and Slater believe that the Australian travel market is starting to show very promising signs of recovery and the deal signals
their confidence in the return of corporate travel.
We anticipate that all the properties will participate in the loyalty program, Accor Live Limitless.
There's an ever-expanding body of scientific evidence that (whether behind a desk at work or during a long plane trip or
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