CentaraThe1 Complete Guide
First published 1 January 2022
This CentaraThe1 guide is based upon CentaraThe1 Terms & Conditions version 1.2
You are here: Hotels & Their Rewards Programs › Centara & Centara The1 › Centara The1 | a small but interesting loyalty program
Centara Hotels & Resorts is one of the smaller hotel chains that we look at.
However, as well as enticing properties, its loyalty program "The1" has some unique features that make it especially
appealing, offering value that offsets the fewer location options.
As a CentaraThe1 member, you can instantly enjoy exclusive benefits, including member rates that are '15% lower
than anywhere else*. From birthday treats and fine wine for the festivities to exclusive savings on spa treatments, there are
With every visit, you can earn CentaraThe1 points redeemable towards future stays, free upgrades, special privileges, celebratory gifts
for memorable occasions, dining and spa experiences.
When you book directly with Centara, then, if you later find a lower rate with the same reservation (date, hotel and room type),
Centara will match it and offer an additional 10% off to the final booking price. For further information on the Centara
Hotels & Resorts Best Rate Guaranteed,
Guests also have the option to join the (paid subscription) Centara Privilege Club and receive attractive guaranteed
savings, up to 50% off dining and 25% off accommodations, free stays, complimentary upgrades and other member-only benefits. However,
this review is limited to the CentaraThe1 program.
Summary / Overview
Let's take a closer look.
Centara Hotels & Resorts is one of the smaller hotel chains that we look at.
However, as well as enticing properties, its loyalty program "The1" has some unique features that make it especially appealing, offering value that offsets the fewer location options.
As a CentaraThe1 member, you can instantly enjoy exclusive benefits, including member rates that are '15% lower than anywhere else*. From birthday treats and fine wine for the festivities to exclusive savings on spa treatments, there are many benefits.
With every visit, you can earn CentaraThe1 points redeemable towards future stays, free upgrades, special privileges, celebratory gifts for memorable occasions, dining and spa experiences.
When you book directly with Centara, then, if you later find a lower rate with the same reservation (date, hotel and room type), Centara will match it and offer an additional 10% off to the final booking price. For further information on the Centara Hotels & Resorts Best Rate Guaranteed,
Guests also have the option to join the (paid subscription) Centara Privilege Club and receive attractive guaranteed savings, up to 50% off dining and 25% off accommodations, free stays, complimentary upgrades and other member-only benefits. However, this review is limited to the CentaraThe1 program.
.....CentaraThe1Card - overview
|Centara Brands and their Market Positioning|
|Geographic spread of Centara Hotels & Resorts locations|
|How the CentaraThe1 program works|
|CentaraThe1 Elite Tiers & Benefits|
|Earning & Retaining CentaraThe1 Tier Status|
|Earning CentaraThe1 points|
|Using your CentaraThe1 points|
|Expiration of CentaraThe1 points|
|Special Features of the CentaraThe1 program|
|Applying for CentaraThe1 membership|
Founded in Thailand in 1983, Centara Hotels & Resorts has a collection of 6 brands, covering the range from budget (Centra by Centara and COSI) to luxury (Centara Reserve).
|Company||Luxury||Upper upscale||Upscale||Upper midscale|
|AccorHotels||Sofitel, Fairmont, Raffles||Swissôtel, Grand Mercure||
Pullman, MGallery, The Sebel, Adagio Premium
Suite Novotel, Adagio,
|Best Western Hotels||WorldHotels||Best Western Premier, Vīb, BW Premier Collection||
Best Western Plus, Executive Residency by Best Western
|Hilton Worldwide||Waldorf Astoria, Conrad Hotels||
Canopy by Hilton,
|Embassy Suites by Hilton||
Hilton Garden Inn, Homewood Suites by Hilton,
|Hyatt Hotels Corporation||Park Hyatt, Grand Hyatt||Hyatt Regency, Hyatt Hotels, Andaz||Hyatt Place, Hyatt House Hotels, Hyatt Centric|
|InterContinental Hotels Group (IHG)||Six Senses, InterContinental, Regent||Crowne Plaza, Kimpton Hotels & Restaurants||
Hotel Indigo, EVEN Hotels, Staybridge Suites, Holiday Inn Select, HUALUXE Hotels & Resorts
|Meliá Hotels International||Gran Meliá, ME by Meliá, Paradisus||Meliá, Innside|
|Marriott International||Ritz-Carlton, Bulgari Hotels, Edition Hotels, JW Marriott Hotels, St. Regis, Luxury Collection||
Renaissance Hotels, Marriott, Autograph Collection, Delta, Marriott Executive Apartment, Gaylord Hotels, W Hotels, Design Hotels, Westin Hotels & Resorts, Le Méridien, Sheraton, Tribute Portfolio
|AC Hotels, Fairfield Inn by Marriott, Courtyard by Marriott, SpringHill Suites, Residence Inn by Marriott, Four Points by Sheraton, Aloft Hotels, Element Hotels||
MOXY Hotels, Protea Hotels,
|Centara Hotels||Centara Reserve||Centara Grand||Centara
||Centara Boutique Collection|
Source: extract from wikipedia.org
Perhaps unsurprisingly, Centara's property portfolio is concentrated in Asia, especially Thailand.
There are 4 properties in the Middle East - 2 in Muscat and 1 each in Doha and Dubai.
So this is something to consider, as unlike other chains we consider, it does not have a global footprint.
This concentration is illustrated by Table 2.
|GHA Hotels by Brand||Thailand||Vietnam||Sri Lanka||Maldives||Middle East||Oceania||US & Canada||Latin America & Caribbean||Total|
|Centara Boutique Collection||2||0||0||0||0||0||0||0||2|
|Centra by Centara||6||0||0||0||0||0||0||0||6|
(c) points N places 2021
Nevertheless, there are particularly attractive hotels and resorts within the portfolio, making this definitely a program to consider should the (somewhat limited range of) locations suit you.
For generally searching or where price is the main factor:
If you wish to earn points with your selection, you must book direct with Centara or through a Travel Agent (nb not an online one).
Each CentaraThe1 member must be a natural person over the age of 18 and may only hold one account. (T&C's 1)
Like most programs, points, are earned from hotel stays at qualifying properties (although in this case, for up to 9 rooms at a time per member - T&C 13) paid for by the member. Unlike some other programs, you also earn points from spending on dining or relaxing at SPA Cenvaree (with or without a stay) at the same base rate of 5 points per USD 1 spent..
Eligible spend excludes taxes, tips.
As you accumulate more points, you progress through the elite tiers and qualify for additional benefits (including faster earning rates through tier bonuses). The tier-based earning rates apply only to room rates, not all spending.
Only one CentaraThe1 membership may be registered per person. If CentaraThe1 discovers that an individual has more than one membership, GHA may terminate any and all of those memberships
There are 4 membership levels within the program - one base level and 3 elite tiers (T&C 3.16).
CentaraThe1 Preferred Tier
CentaraThe1 Silver Tier
CentaraThe1 Gold Tier
CentaraThe1 Platinum Tier
You receive Preferred Tier status upon joining the CentaraThe1 program.
30 nights OR 30,000 points in a single year
50 nights OR 75,000 points in a single year
Earn points per USD spent on room rate *
Double points if booked via Centara Hotels or CentaraThe1
(eg pillow type)
Room Upgrade or Club Access
||Upgrade to a room on higher floor, corner room or room with preferred view - member's room only||Upgrade to a Club level room or a similar room as for Gold Tier but with Club access included|
* This tier rate is applied to the amount of your folio relating to the room rate in USD. The base rate of 4 points per USD applies to all other eligible spending. T&C 13.3)
Status-matching from another program is not offered.
The only way to earn status tier points is through paid stays. There is no status-matching offer available.
Bookings made through third parties (expedia.com etc) or at special rates (MICE, corporate team-member or industry) do not earn points. (T&C's 13.1 )
Tier status is determined by either points earned or eligible nights stayed. Note that although a member can earn points for up to 9 rooms (eligible rates) in a single stay booked and paid under their name, the number of eligible nights (for tier qualification) is based on the member's room only. (T&C's 13 )
Key points for tier qualification include:
Members earn points from stays at the rate of 5 points per USD 1 spent. This doubles to 10 points per USD if you book directly with Centara at either centara1card.com or centarahotelsresorts.com (T&C's 13.1).
The exception is COSI properties, where (T&C's 13):
To earn points for eligible room rate spend, the member must reserve the room(s) in their name and must provide their CentaraThe1 program membership number when making the reservation or upon check-in or check-out.
No points will be awarded for "no show" (T&C 3.13) - so no "mattress runs" are possible.
When a member books multiple rooms under the same name, then up to a maximum of 9 rooms will be counted toward earning points, as long as the member is staying overnight in one of them. (T&C's 13).
Points will be earned, even without a stay, for spa treatments and fitness centre membership fees.
You can purchase CentaraThe1 points at a fixed price - currently THB 405 per thousand (approx USD 12.15 per thousand points).
The maximum purchase amount per transaction is 5,000 points. There doesn't appear to be a annual purchase limit.
Points that are purchased do not count to towards your membership tier status.
Unlike most other programs, the CentaraThe1 points that you receive have a fixed expiration expiration of 2 years from the date of check-out or purchase. (T&C 13.4)
Purchasing points or earning points from spending do not extend the life of existing points.
Points currently cannot be transferred from one member to another. (T&C 13.7).
It does appear however that this is under consideration, as Centara says it "will advice when point transfer feature is available in the future".
Points may be transferred from a member's CentaraThe1 account to their The1 account (Thai residents only) or vice-versa. For every 10 The 1 points which are transferred, the member will receive 8 CentaraThe1 points and vice versa.
Transferring points does not extend the life of existing points for either member.
Points can be redeemed for the following (as at 31 December 2021):
|Centara Points Redemption Type||Points value (USD / thousand)|
|Room rate / folio||3.60 (high-end properties eg. Maldives) to 3.62 (COSI properties)|
|Food & Beverages||4.25 (although member special offers, often 33% discount, can make cash a better option - at 2.85)|
Thai residents can also transfer C1 points to The 1 points to redeem against retail items.
Note that at these redemption rates, it does not make sense to purchase points, other than for minor top-ups..
C1 points may be redeemed for the room rate only part of their folio for a maximum of 10 rooms) on the same stay date at the same property provided the CentaraThe1 membership number is recorded on each reservation and the required points are redeemed for each room.
Award points cannot be redeemed for:
Note that for CentaraThe1 members who cancel their reward night reservation, CentaraThe1 points used for that reservation will be forfeited and are not refundable.
On each member's birthday, they receive a 20% discount on any hotel booking.
When you first enrol, you provide details of the month of your birthday. Centara loads up a reminder of the benefit into your account for that month.
This is quite generous and a nice "feels good to be a member" benefit.
Every Wednesday, a member can redeem their accumulated points at 50%
more than their usual value
This effectively boosts the value of points being redeemed from USD 3.60 per thousand to a much healthier USD 5.40.
Tip: Just remember to make your redemptions only on Wednesdays !
With the #TGIF for CentaraThe1 feature, members can shop with Centara on the first Friday of each month and get double the value for their CentaraThe1 points ! This effectively boosts the value being received from a lowly USD 2.90 per thousand to a much healthier USD 5.80 for spa merchandise or meal deals for your holiday.
Tip: Remember to plan ahead for this redemption- first Friday of the month after the Wednesday that you book your room(s) !
There is a lot to like about the program and only a few disappointments. The main drawbacks are the generally low earning rate and the somewhat limited options outside Asia.
The special features of birthday discounts and weekly bonuses for points redeemed mean that even lower tier members can achieve a reasonable return from their membership of CentaraThe1 (with some planning).
Overall, I like this program, particularly for travellers who travel mostly within Asia. For more global travellers, this may still make an attractive supplementary program to another with a larger footprint.
Just note that your path to higher tier status will be slower than with other programs - less of an issue given the standard benefits and generous discounts.