2020 Freddie Awards winners

How  did your favourites fare?

 

by Neil McPherson

3 May 2020

Source: 2020 Freddie Awards Winners

Overview of Freddie Awards logo

The 2020 Freddie Awards winners were announced this week, via a virtual ceremony.  

Our observations:

Our congratulations to all the winners !

Winners by region and awards

Hotels


Europe & Africa Middle East & Asia/Oceania Americas
Program of the Year Accor Live Limitless Accor Live Limitless Marriott Bonvoy
Best Elite Program Accor Live Limitless Marriott Bonvoy World of Hyatt
Best Promotion Accor Live Limitless Marriott Bonvoy Marriott Bonvoy
Best Customer Service Accor Live Limitless Club ITC M Life Rewards
Best Redemption Ability Accor Live Limitless Club ITC Marriott Bonvoy
210 Award Choice Privileges Wyndham Rewards Accor Live Limitless

For our analysis and views on the individual programs, you can refer to:

Airlines


Europe & Africa Middle East & Asia/Oceania Americas
Program of the Year Norwegian Reward Virgin Australia Velocity Rapid Rewards
Best Elite Program Aeroflot Bonus Virgin Australia Velocity AAdvantage
Best Promotion Norwegian Reward Virgin Australia Velocity Avianca LifeMiles
Best Customer Service Norwegian Reward Virgin Australia Velocity Rapid Rewards
Best Redemption Ability TAP Miles&Go Virgin Australia Velocity Rapid Rewards
210 Award TAP Miles&Go AIr Arabia - AirRewards Air Canada - Aeroplan

About the awards

The “Freddies” are named in honor of Sir Freddie Laker in recognition for his contribution to commercial aviation and are one of the most prestigious member-generated awards in the travel loyalty industry.  Over 4.2 million ballots are cast annually in 13 languages.. Members of travel loyalty programs vote for their most valuable travel loyalty program in one of three geographic regions: The Americas, Europe/Africa or Middle East/Asia/Oceania.  

There are 6 awards for each region:

  points N places logo for tipsTip: The methodology does seem to work against the smaller programs.  Larger programs with more members have more potential votes. So don't rule out a smaller program just because it doesn't appear amongst the winners.  My view is that Melia Hotels and Alaska Airlines are examples of this.  The 210 Award does aim to overcome this to an extent.  

If a smaller program (by number of members) does appear in any Freddie awards category, it has done an exceptionally good job to score more votes and rise above its larger rivals. That would be a program definitely worth considering - hopefully the routes/locations suit your travel patterns.